Bel Group Acquires Brainiac and Little Brainiac Brands From Ingenuity Foods

Bel Group announced the acquisition of Ingenuity Foods’ Brainiac and Little Brainiac brands to expand its better-for-you snacking portfolio for children and families. The deal strengthens Bel’s functional fruit and snack positioning, adding Omega-3-enriched products aligned with brain health and development, and complements Bel’s existing GoGo squeeZ platform.