Dynata Acquires Branded Research Inc.
June 8, 2022
Dynata has acquired Branded Research Inc., adding the proprietary panel reach and audience-on-demand capabilities of Branded Research to Dynata's first-party data platform. The deal expands Dynata's ability to deliver high-quality, proprietary survey data (Branded Research generates nearly 15 million completed surveys annually) and strengthens its insights, activation and measurement products for brands and agencies.
- Buyers
- Dynata
- Targets
- Branded Research Inc.
- Industry
- Data & Analytics
- Location
- California, United States
- Transaction Type
- Buyout
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