Fullcast Acquires Datajoin to Add Customer-Journey Analytics
June 18, 2024
Fullcast has acquired Datajoin to integrate customer-journey analytics and marketing data micro-integrations into its Go-to-Market platform. Datajoin founder Sam Fonoimoana will lead the new product line at Fullcast, which expects the combined capabilities to improve data accuracy and deliver actionable insights for marketing and sales teams.
- Buyers
- Fullcast
- Targets
- Datajoin
- Industry
- Software
- Location
- Utah, United States
- Transaction Type
- Buyout
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