GSI Commerce Acquires FetchBack

June 1, 2010

GSI Commerce's Marketing Services division acquired Tempe-based retargeting provider FetchBack, which will operate as a wholly owned subsidiary. The deal expands GSI's marketing capabilities by adding FetchBack's retargeting technology and analytics to GSI's suite of services; terms were not disclosed.

Buyers
GSI Commerce Inc.
Targets
FetchBack Inc.
Location
Arizona, United States
Transaction Type
Buyout

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