Trifecta Collective (GreyLion-backed) Acquires International Mass Timber Conference and Report from Forest Business Network

Trifecta Collective (GreyLion-backed) Acquires Canadian Concrete Expo

March 3, 2025

Media & Entertainment

Trifecta Collective LLC, a trade-show platform backed by private equity firm GreyLion, has acquired the Canadian Concrete Expo (CCE). Stuart Galloway, CCE's primary shareholder and president, will remain in his leadership role while the show becomes the fifth addition to Trifecta's events portfolio as the company expands its footprint in the construction and tradeshow markets.

Trifecta Collective Acquires North American Trailer Dealers Association (NATDA)

March 16, 2022

Media & Entertainment

Trifecta Collective, a trade-show platform formed by private equity firm GreyLion and industry veterans Rick McConnell and Jennifer Hoff, has acquired the North American Trailer Dealers Association (NATDA) from co-founders Amy and Andy Ackerman. The deal brings NATDA's membership organization, national trailer show and trade publication into Trifecta's portfolio as the platform looks to acquire additional events.

Trifecta Collective Acquires TRANSACT from the Electronic Transactions Association

June 4, 2024

Financial Services

Trifecta Collective LLC, a trade-show platform backed by private equity firm GreyLion, has acquired TRANSACT from the Electronic Transactions Association (ETA). TRANSACT is a leading annual payments industry event (250+ exhibitors, ~3,000 attendees) and will be added to Trifecta's growing portfolio of B2B events.

WCG Acquires Trifecta Clinical

December 3, 2020

Healthcare Services

WCG has acquired Trifecta Clinical, a provider of technology-enabled clinical trial site communications and training solutions including the InvestigatorSpace platform. The deal brings Trifecta's investigator training, safety letter distribution and document-exchange capabilities into WCG's suite of clinical research services while Trifecta retains its leadership and offices in Los Angeles and other locations.

Luxid Group Acquires TriComB2B

August 7, 2025

Marketing & Advertising

Finland-based, private-equity-backed marketing group Luxid has acquired U.S.-based B2B agency TriComB2B to accelerate its U.S. expansion and strengthen its B2B marketing capabilities. TriComB2B’s principals will lead Luxid’s U.S. business, and the combined company now totals more than 160 employees (TriComB2B ~40 employees).

The Wilshire Group Acquires The Trifecta Group

June 24, 2024

Healthcare Services

The Wilshire Group Associates, LLC acquired Trifecta Group, Inc., a boutique healthcare revenue cycle consulting firm, to expand its revenue cycle services and strengthen expertise in underpayment and denial remediation. Candace Caballero, CEO of The Trifecta Group, will remain engaged as a client-facing executive advisor to support integration and client transition.