Spotify Acquires Podsights and Chartable
February 16, 2022
Spotify has acquired two podcast technology companies, Podsights and Chartable, to strengthen measurement, attribution, and audience-insight capabilities for advertisers and publishers. Chartable will be integrated with Megaphone to boost publisher promotional tools, while Podsights will expand Spotify’s podcast advertising measurement across podcasts and the broader Spotify ad stack.
- Buyers
- Spotify
- Targets
- Podsights, Chartable
- Industry
- Media & Entertainment
- Location
- United States
- Transaction Type
- Buyout
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