Merit Financial Advisors Acquires Roth Asset Management

December 13, 2024

Merit Financial Advisors, a Georgia-based wealth management firm, has acquired Lake Oswego, Oregon–based Roth Asset Management, adding approximately $773 million of assets and expanding Merit's presence in the Pacific Northwest. Roth’s president, Steven B. Roth, will transition to a Wealth Manager role; financial terms were not disclosed and the deal closed December 13, 2024.

Buyers
Merit Financial Advisors
Targets
Roth Asset Management
Sellers
Roth Asset Management, Steven B. Roth
Platforms
Merit Financial Advisors
Location
Oregon, United States
Transaction Type
Addon

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