New Global Marketing (Best Cigar Prices) Acquires Alliance Cigar (Humicon L.L.C.)
May 16, 2025
New Global Marketing, Inc. (d/b/a Best Cigar Prices) announced the strategic merger of Humicon L.L.C. (d/b/a Alliance Cigar) into the New Global family, with Alliance operating as the company's B2B wholesale division while Best Cigar Prices remains its B2C retail business. Tom Sullivan and Steve Kallinikos join the combined company's leadership as Executive Vice Presidents and will remain shareholders; financial terms were not disclosed and NBT Bank financed a portion of the transaction.
- Buyers
- New Global Marketing, Inc. (d/b/a Best Cigar Prices)
- Targets
- Humicon L.L.C. (d/b/a Alliance Cigar)
- Sellers
- Humicon L.L.C. (d/b/a Alliance Cigar), Tom Sullivan, Steve Kallinikos
- Industry
- Retail
- Location
- New York, United States
- Transaction Type
- Buyout
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