Backcountry Acquires Velotech

September 8, 2025

Backcountry, a specialty outdoor retailer headquartered in Park City, Utah, has acquired Velotech, a Portland-based e-commerce cycling retailer that operates BikeTiresDirect, Western Bikeworks, and TriSports. Velotech will continue operating its existing websites independently while Backcountry and Velotech plan to collaborate on product assortment, content, and fulfillment to expand Backcountry's presence in the U.S. cycling market.

Buyers
Backcountry
Targets
Velotech
Industry
Retail
Location
Oregon, United States
Transaction Type
Buyout

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