Senior Market Sales Acquires MIC Insurance Services

July 8, 2025

Senior Market Sales (SMS), an Omaha-based insurance marketing organization and part of the Alliant family, has acquired MIC Insurance Services, a second-generation, family-owned independent insurance agency based in Kinnelon, New Jersey. The deal brings MIC into SMS' national distribution network to accelerate growth by leveraging SMS' proprietary technology, back-office support and marketing systems; MIC owners Betsy and Terry Chandler will partner with SMS in the next chapter.

Buyers
Senior Market Sales (SMS)
Targets
MIC Insurance Services
Sellers
Betsy Chandler, Terry Chandler
Industry
Insurance
Location
New Jersey, United States
Transaction Type
Buyout

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