Next In Natural Acquires Majority Stake in Aura Bora

February 19, 2025

Brooklyn-based investment firm Next In Natural has acquired a majority stake in Aura Bora, the San Francisco-based craft sparkling water brand, with terms not disclosed. Aura Bora will join Next In Natural’s shared services ecosystem to scale operations and innovation; founder Paul Voge remains CEO while Next In Natural CEO Jeff Lichtenstein will serve as chairman.

Buyers
Next In Natural
Targets
Aura Bora, Inc.
Industry
Food & Beverage
Location
California, United States
Transaction Type
Buyout

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