JCPenney and SPARC Group Combine to Form Catalyst Brands

January 13, 2025

JCPenney and SPARC Group have merged in an all-equity joint venture to create Catalyst Brands, consolidating six retail banners including JCPenney, Aéropostale, Brooks Brothers, Eddie Bauer, Lucky Brand and Nautica. The new Catalyst Brands — backed by shareholders Simon Property Group, Brookfield Corporation, Authentic Brands Group and Shein — launches from JCPenney’s Plano, Texas headquarters with broad omnichannel reach, approximately $9 billion of revenue, 1,800 stores and roughly 60,000 employees.

Buyers
JCPenney, SPARC Group, Simon Property Group, Brookfield Corporation, Authentic Brands Group, Shein
Targets
JCPenney, SPARC Group
Industry
Retail
Location
Texas, United States
Transaction Type
Recapitalization

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