Second Nature Brands Acquires Voortman Brand from The J.M. Smucker Co.

October 22, 2024

Second Nature Brands (PE-backed by CapVest Partners) acquired the Voortman cookie brand from The J.M. Smucker Co. in an all-cash transaction valued at approximately $305 million (subject to working capital adjustments). The deal (which closed Dec. 2, 2024) includes all Voortman trademarks, a leased manufacturing facility in Burlington, Ontario, and the transition of about 300 employees; Second Nature says the acquisition expands its cookie portfolio and U.S./Canada growth opportunities.

Buyers
Second Nature Brands, CapVest Partners
Targets
Voortman
Sellers
The J.M. Smucker Co.
Industry
Food & Beverage
Location
Ontario, Canada
Transaction Type
Divestiture

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