424 Capital, Eagle Private Capital and Plexus Capital Acquire Majority Stake in Practis

424 Capital Acquires Majority Stake in Health Perspectives Group

September 30, 2021

Healthcare Services

424 Capital closed a majority investment in Health Perspectives Group (HPG) in early August 2021 to support HPG’s growth and expansion of its patient engagement offerings. The deal was completed alongside longtime 424 partners Eagle Private Capital, Plexus Capital and Enterprise Bank and will fund expansion of HPG’s tech-enabled patient engagement and clinical trial support services for pharmaceutical and biotechnology clients.

424 Capital Makes Majority Investment in BroadcastMed

April 29, 2021

Healthcare Services

424 Capital closed a majority investment in BroadcastMed in early December 2020 to support expansion of the company's content creation services and its MD‑ID marketing analytics platform. BroadcastMed, a Farmington, Connecticut–based digital medical broadcasting firm with a membership approaching one million verified physicians, will use the investment to accelerate growth of its healthcare content-marketing and technology offerings; the announcement references longtime 424 partners Eagle Private Capital and Plexus Capital.

Five Elms Capital Leads $27M Growth Investment in Practice Better

April 27, 2023

Cloud & SaaS

Practice Better, a Toronto-based practice management SaaS for health and wellness professionals, raised a $27 million growth investment led by Five Elms Capital to accelerate product development, integrations, strategic partnerships, and expansion of its go-to-market and technical teams. The company previously raised $1 million from Disruption Ventures in 2021 and will use the funding to scale capabilities and better support its global customer base.

Practis Acquires MedPB

September 15, 2022

Marketing & Advertising

Practis, a Charlotte-based provider of digital marketing solutions for healthcare providers, acquired MedPB, a specialized digital marketing firm serving audiology and ENT practices. The deal expands Practis’ specialty footprint into audiology and ENT and strengthens its suite of patient-lead generation and digital marketing services for specialty medical practices.

Prairie Capital VI Recapitalizes Netalytics

February 21, 2020

Cloud & SaaS

On February 21, 2020 Prairie Capital VI, LP partnered with founders Mark and Karen Essex to recapitalize Netalytics, a Greer, South Carolina provider of electronic medical records (EMR) and practice management solutions serving the substance use disorder (SUD) / opioid use disorder (OUD) market. Prairie Capital said it will support growth through investments in human capital, sales and marketing, technology and infrastructure, service-line expansion and add-on acquisitions.

Practis, LLC Acquires HearWorks

February 14, 2024

Marketing & Advertising

Practis, a healthcare marketing and growth advisory firm, has acquired HearWorks, an AI-enhanced marketing and database automation agency serving audiology practices. The acquisition expands Practis's capabilities in digital advertising, automation and audiology-specific marketing to better serve medical practices and healthcare organizations.