AIG Takes Minority Stake in Salford City FC

August 11, 2025

AIG (American International Group) has taken a minority equity stake in Salford City FC and become the club's long-term commercial partner. The investment will support stadium infrastructure upgrades, digital fan engagement initiatives, and expanded community programming across Greater Manchester.

Buyers
AIG (American International Group)
Targets
Salford City FC
Location
Greater Manchester, United Kingdom
Transaction Type
Growth capital

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