X1 Esports Acquires Tyrus Talent Services
July 15, 2022
X1 Esports and Entertainment Ltd. agreed to acquire Tyrus, LLC, a boutique influencer and creator management firm, for up to approximately US$350,000 in cash and shares. The deal gives X1 direct access to gaming-focused content creators and expands its capabilities into the creator economy and advertising-sales services for brands targeting Gen Z audiences.
- Buyers
- X1 Esports and Entertainment Ltd.
- Targets
- Tyrus, LLC
- Industry
- Media & Entertainment
- Location
- California, United States
- Transaction Type
- Buyout
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