X1 Esports Acquires Tyrus Talent Services

July 15, 2022

X1 Esports and Entertainment Ltd. agreed to acquire Tyrus, LLC, a boutique influencer and creator management firm, for up to approximately US$350,000 in cash and shares. The deal gives X1 direct access to gaming-focused content creators and expands its capabilities into the creator economy and advertising-sales services for brands targeting Gen Z audiences.

Buyers
X1 Esports and Entertainment Ltd.
Targets
Tyrus, LLC
Location
California, United States
Transaction Type
Buyout

Explore More

Related Acquisitions

Track M&A activity that matters to you

Get real-time deal alerts, build buyer lists with AI, and access our full acquisition database. Start your free trial today.