New Heritage Capital Invests in Icelandirect

August 11, 2021

Boston-based private equity firm New Heritage Capital made a platform investment in Icelandirect, a Clifton, New Jersey-based importer, manufacturer and packager of marine oils and nutraceutical products. The transaction was completed through Heritage's Private IPO structure, allowing Icelandirect's co-founders to reinvest and retain operating control while providing liquidity and capital to expand the company's ingredient offering and in-house capabilities.

Buyers
New Heritage Capital
Targets
Icelandirect
Sellers
Icelandirect co-founders (Mark Stenberg and Brandon Miller)
Industry
Food & Beverage
Location
New Jersey, United States
Transaction Type
Growth capital

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