New Heritage Capital Invests in Icelandirect
August 11, 2021
Boston-based private equity firm New Heritage Capital made a platform investment in Icelandirect, a Clifton, New Jersey-based importer, manufacturer and packager of marine oils and nutraceutical products. The transaction was completed through Heritage's Private IPO structure, allowing Icelandirect's co-founders to reinvest and retain operating control while providing liquidity and capital to expand the company's ingredient offering and in-house capabilities.
- Buyers
- New Heritage Capital
- Targets
- Icelandirect
- Sellers
- Icelandirect co-founders (Mark Stenberg and Brandon Miller)
- Industry
- Food & Beverage
- Location
- New Jersey, United States
- Transaction Type
- Growth capital
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