Sonic Automotive Acquires Black Hills Harley-Davidson
February 15, 2023
Sonic Automotive, a Fortune 500 automotive retailer based in Charlotte, North Carolina, has acquired Black Hills Harley-Davidson, the leading Harley-Davidson dealership in Rapid City, South Dakota and host of the Rally at Exit 55. The acquisition expands Sonic's powersports portfolio and complements its strategy to grow its powersports segment and serve rally attendees and motorcycle enthusiasts.
- Buyers
- Sonic Automotive, Inc.
- Targets
- Black Hills Harley-Davidson
- Sellers
- Al Rieman, Jim Burgess
- Industry
- Automotive
- Location
- South Dakota, United States
- Transaction Type
- Buyout
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