Sonic Automotive Acquires Black Hills Harley-Davidson

February 15, 2023

Sonic Automotive, a Fortune 500 automotive retailer based in Charlotte, North Carolina, has acquired Black Hills Harley-Davidson, the leading Harley-Davidson dealership in Rapid City, South Dakota and host of the Rally at Exit 55. The acquisition expands Sonic's powersports portfolio and complements its strategy to grow its powersports segment and serve rally attendees and motorcycle enthusiasts.

Buyers
Sonic Automotive, Inc.
Targets
Black Hills Harley-Davidson
Sellers
Al Rieman, Jim Burgess
Industry
Automotive
Location
South Dakota, United States
Transaction Type
Buyout

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