True Invests in hush

True Acquires Majority Stake in Sneak Energy

November 13, 2021

Food & Beverage

True has acquired a majority stake in Manchester-based D2C energy drink brand Sneak to accelerate international expansion, build out retail distribution channels and scale the business. The deal — True's first investment from its Fund III — will support co-founders Will Peirce and Jonny Teeling as the brand expands beyond its digitally-led foundation.

Integrum Makes Strategic Growth Investment in True

November 18, 2025

Staffing & HR

Integrum, a private investment firm, made a significant strategic investment in True, the Philadelphia-based executive talent management platform, to fund True's next phase of growth. As part of the partnership Integrum is adding senior leaders to True’s board to support expansion of its technology-led talent, advisory, and search offerings.

TZP Group Invests in True Lacrosse to Launch True Sports Group

October 7, 2025

Education

TZP Group completed a strategic investment in True Lacrosse to launch True Sports Group, a national youth sports platform headquartered in Illinois. The investment will support True Sports' expansion of youth travel teams, tournaments, camps and clinics and enable organic growth and add-on acquisitions while partnering with co-founders Jake Deane and Mike Gabel.

Cinven Makes Majority Investment in True Potential

September 9, 2021

Financial Services

Cinven has agreed to make a majority investment in True Potential, a UK wealth management group headquartered in Newcastle that provides advice, an investment platform and fund solutions. True Potential serves more than 1.4 million retail clients, has over £20 billion AUM, employs more than 350 people and will continue to be led by founders David and Daniel Harrison.

Stride Consumer Partners Invests in Truewerk

April 5, 2022

Consumer Products

Denver-based performance workwear brand Truewerk received a minority Series B investment from Stride Consumer Partners. The capital will be used to amplify brand awareness, grow Truewerk's direct-to-consumer e-commerce business and expand its enterprise uniform offerings.

RF Investment Partners Provides Growth Capital to True Talent Advisory

May 8, 2019

Staffing & HR

RF Investment Partners SBIC has made a growth capital investment in True Talent Advisory, a Haddonfield, New Jersey–based, tech-enabled human capital platform. The funding will support True's platform investments and expansion to meet growing market demand across technology, consumer, healthcare and financial services clients.