Creative Planning Acquires Maxwell Wealth Strategies

Creative Planning Acquires ML&R Wealth Management

April 11, 2024

Wealth Management

Creative Planning has acquired ML&R Wealth Management (Maxwell Locke & Ritter), an Austin/Round Rock, Texas-based RIA with $2.2 billion in assets under management. The deal closed April 1, 2024 and brings 18 ML&R employees into Creative Planning, expanding the buyer's presence in Central Texas.

Creative Planning Acquires Keystone Wealth Partners

April 12, 2022

Financial Services

Creative Planning LLC, a large independent wealth management firm based in Overland Park, Kansas, has acquired Keystone Wealth Partners, an Arizona- and North Dakota-based wealth management firm managing over $644 million in AUM. The deal adds Keystone's 29 employees and 13 advisors to Creative Planning's platform and expands Creative Planning's advisory footprint and capabilities in tax, estate and holistic financial planning.

Creative Planning Acquires Monterey Private Wealth

April 20, 2025

Financial Services

Creative Planning, a large independent RIA, announced that Monterey Private Wealth, a Monterey, California–based registered investment advisor overseeing over $1 billion in client assets, has joined Creative Planning. The transaction strengthens Creative Planning’s West Coast presence and gives Monterey’s clients access to Creative Planning’s broader suite of wealth management services while retaining the Monterey advisory team and office.

Creative Planning Acquires Financial Abundance

September 30, 2025

Wealth Management

Creative Planning, a large independent wealth management firm, has acquired Financial Abundance, a Pennsylvania-registered investment advisor, in a deal that closed Sept. 30 and will add over $275 million of AUM. The acquisition expands Creative Planning’s East Coast footprint and brings Financial Abundance founder Paul Nichols and his team into Creative Planning’s national platform.

Creative Planning Acquires Switzerland's Baseline Wealth Management

January 13, 2026

Wealth Management

Creative Planning, a U.S.-based independent wealth management firm, has acquired Baseline Wealth Management, a Swiss RIA with offices in Geneva and Zurich. The deal adds 14 employees and more than $1 billion in AUM and represents Creative Planning's first international acquisition as it expands into Europe.

Creative Planning Acquires Marshall Financial Group

December 11, 2025

Financial Services

Creative Planning has acquired Marshall Financial Group, a Doylestown, Pennsylvania-based registered investment advisor, adding more than $900 million in assets under management and 19 employees. The deal expands Creative Planning's Mid-Atlantic presence and gives Marshall Financial access to Creative Planning's nationwide planning, tax, trust, retirement, and family office capabilities.