Clearlake-Backed Wheel Pros Merges with Hoonigan

September 2, 2021

Wheel Pros, a Clearlake Capital-backed designer and distributor of aftermarket vehicle enhancements, has merged with automotive lifestyle brand Hoonigan to create a combined digital platform for automotive enthusiasts. The combination aims to expand digital media, ecommerce and branded merchandise capabilities while leveraging Wheel Pros' product and distribution network to scale the Hoonigan brand globally.

Buyers
Wheel Pros, Clearlake Capital Group, L.P.
Targets
Hoonigan
Platforms
Wheel Pros
Industry
Automotive
Location
California, United States
Transaction Type
Addon

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