Bestport Private Equity Invests in Playful Promises

February 17, 2021

London-based lingerie and swimwear brand Playful Promises has received a growth investment from Bestport Private Equity to finance its fast-growing brands and e-commerce business. The funding will support international e-commerce expansion, build operational capability (including new in-house manufacturing) and broaden brand awareness while founder Emma Parker remains as Managing Director and Will Hobhouse joins as Chairman.

Buyers
Bestport Private Equity
Targets
Playful Promises
Industry
E-Commerce
Location
England, United Kingdom
Transaction Type
Growth capital

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