Wholesale Supplies Plus Acquires Rustic Escentuals and Elements Bath and Body

Incline Equity Partners Recapitalizes Wholesale Supplies Plus

July 16, 2019

E-Commerce

Pittsburgh-based private equity firm Incline Equity Partners has partnered with management to recapitalize Wholesale Supplies Plus (WSP), a distributor of raw materials and supplies for soap, cosmetics and candle makers. The investment will support capacity expansion, new product introductions and pursue acquisitions to accelerate growth.

Two Sigma Impact and Avance Investment Management Acquire Wholesale Supplies Plus

April 29, 2021

E-Commerce

Two Sigma Impact and Avance Investment Management have acquired Wholesale Supplies Plus (WSP), a leading B2B e-commerce provider of ingredients, supplies and packaging for soap, skincare and candle artisans. The company will remain led by CEO Sam Solomon and the existing management team; financial terms were not disclosed. The buyers plan to support WSP's continued growth through enhanced marketing, data science capabilities and accretive acquisitions.

San Francisco Equity Partners Acquires Majority Stake in Rustic Bakery

December 21, 2021

Food & Beverage

San Francisco Equity Partners (SFEP) has acquired a majority stake in Rustic Bakery, a Petaluma, California-based specialty foods and cracker manufacturer; terms were not disclosed. Northstar Capital provided junior capital as a co-investor to help finance the transaction; SFEP said it will work with management to expand the brand's product portfolio, distribution and customer base.

Pet Supplies Plus Acquires Wag N' Wash Natural Pet Food & Grooming

February 23, 2022

Retail

Pet Supplies Plus, a subsidiary of Franchise Group, announced the acquisition of Wag N' Wash, a natural pet food, self-wash, and grooming franchise with more than 15 locations. Wag N' Wash founders will remain for a minimum of two years and the brands will continue to operate separately while Wag N' Wash gains access to Pet Supplies Plus's supply chain, fulfillment and expansion resources.

Incline Equity Partners Acquires Starwest Botanicals

June 3, 2021

Food & Beverage

Pittsburgh-based private equity firm Incline Equity Partners acquired Starwest Botanicals, a Sacramento-based value-added distributor and processor of organic botanicals, herbs and spices. Incline plans to accelerate growth through investments in marketing, channel management, infrastructure, technology and add-on acquisitions; transaction terms were not disclosed.

VP Supply Corp Acquires Exterior Wholesale Supply, LLC

September 17, 2024

Building Products

VP Supply Corp, a Rochester, New York-based plumbing and building products distributor, has acquired Exterior Wholesale Supply, LLC (EWS), a Smyrna, Tennessee-based value-add distributor of building products and installation services. Madison Street Capital served as exclusive advisor to EWS; financial terms were not disclosed. The acquisition expands VP Supply's geographic footprint and service capabilities into the Middle Tennessee market.