San Francisco Equity Partners Forms Xceed Foodservice Group Through Investments in Sales Concepts and Donovan Food Brokerage
May 22, 2024
San Francisco Equity Partners (SFEP) has invested in Sales Concepts, Inc. and Donovan Food Brokerage, Inc. to create Xceed Foodservice Group, a platform that will partner with regional foodservice brokerages. The founder-owners of the brokerages retain meaningful equity and will lead the Xceed platform as it expands sales and marketing services for food suppliers across the U.S.
- Buyers
- San Francisco Equity Partners
- Targets
- Sales Concepts, Inc., Donovan Food Brokerage, Inc.
- Platforms
- Xceed Foodservice Group
- Industry
- Food & Beverage
- Location
- United States
- Transaction Type
- Addon
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