Vertical Supply Group (Platte River Equity) Acquires Fred Marvin Associates

Gridiron Capital Acquires Vertical Supply Group from Platte River Equity

April 12, 2022

Manufacturing

Gridiron Capital has acquired Vertical Supply Group (VSG), a Greensboro, North Carolina-based manufacturer, distributor, and direct e-commerce retailer of arborist tools, ropes, rescue and fall protection equipment, from Platte River Equity. Platte River will retain an ongoing stake in the business while Gridiron will partner with VSG management to support growth and pursue acquisition opportunities to expand the company's branded product portfolio and market reach. Financial terms were not disclosed.

Vertical Supply Group (Platte River Equity Portfolio) Acquires Rescue Direct

April 2, 2021

E-Commerce

Vertical Supply Group (a Platte River Equity portfolio company) has acquired Rescue Direct, a specialty e-commerce retailer and supplier of technical rescue gear based in Utica, Illinois. Rescue Direct will be integrated into VSG’s distribution operations to expand VSG’s rescue-specific product offering and accelerate inventory availability and service for rescue customers.

Vertical Supply Group (Gridiron Capital) Acquires Honey Brothers and TreeKit in U.K. Expansion

October 25, 2022

Manufacturing

Gridiron Capital-backed Vertical Supply Group (VSG) acquired two U.K. arborist retail and product-development businesses, Honey Brothers Ltd. and TreeKit Limited, to establish a U.K. and Western Europe beachhead. The deals give VSG an owned channel in the arborist market to drive international growth and realize synergies across product development, manufacturing and equipment supply.

Delaware Valley Floral Group Acquires Marvin's Flower Gardens

November 3, 2025

Consumer Products

Delaware Valley Floral Group (DVFG) has acquired family-owned Marvin's Flower Gardens, a wholesale florist based in Indianapolis, to expand DVFG's presence in the Midwest. The Feldman family will remain involved in the business while Marvin's customers gain access to DVFG's product selection, logistics network, and e-commerce tools.

Gridiron Capital‑Backed Vertical Supply Group Acquires Yates Gear

June 3, 2024

Manufacturing

Vertical Supply Group (VSG), a Gridiron Capital‑backed supplier and manufacturer of life‑safety equipment, has acquired Yates Gear, a 42+ year manufacturer of fall‑protection, rope‑access and technical rescue products based in Redding, California. Terms were not disclosed; VSG said it will integrate Yates into its portfolio and distribute the Yates product line through VSG's global channels as an add‑on to expand its work‑at‑height product offering.

BFG Supply Co. Acquires VG Supply Company, Inc.

June 28, 2024

Logistics & Distribution

BFG Supply Co. has acquired VG Supply, a regional distributor of lawn, garden and outdoor living supplies with a distribution center in Munster, Indiana. The deal expands BFG’s Midwest footprint, preserves VG Supply’s Munster operations, and follows a sale process led by Woodbridge International.