Simplicity Group Holdings Acquires Verity Asset Management

TMX Group Acquires Verity from Resurgens Technology Partners

October 1, 2025

Data & Analytics

TMX Group has acquired Verity, a research management software and data analytics platform, from Resurgens Technology Partners. The deal brings Verity's research workflow and data capabilities — used by more than 300 institutional investors — into TMX Datalinx to expand TMX's investment-grade data, insights and workflow tools for asset managers and other institutional clients.

Simplicity Group Acquires Sunderland Group

April 15, 2021

Financial Services

Simplicity Group has acquired Sunderland Group, a long-standing wholesale life and annuity distribution business, with the deal effective March 31, 2021. Brad and Derek Sunderland join Simplicity as partners and shareholders as part of the add-on acquisition to expand Simplicity’s national distribution platform.

Simplicity Group Acquires Advisors Financial Group

February 3, 2021

Insurance

Simplicity Group completed the acquisition of Advisors Financial Group, an independent life and annuity insurance distribution business, effective February 1, 2021. Greg Patterson joined Simplicity as a partner and shareholder as part of the deal; Advisors Financial Group will operate as part of Simplicity’s distribution platform (the 19th organization to join).

Simplicity Group Holdings Acquires DuVall Financial Group

July 8, 2025

Financial Services

Simplicity Group Holdings has acquired DuVall Financial Group, a brokerage general agency that supports independent insurance agents with insurance, marketing and retirement planning solutions. DuVall will rebrand to "Simplicity DFG" and its leadership team (Gaines DuVall, Paul Hazard, and JP Penzkover) will join as Simplicity Partners to help expand agent offerings and distribution.

Lee Equity Partners Acquires Majority Stake in Simplicity Group Holdings

October 16, 2020

Financial Services

Lee Equity Partners has agreed to become the majority owner of Simplicity Group Holdings, a Summit, New Jersey-based financial products distribution business. The transaction transfers majority ownership from Aquiline Capital Partners to Lee Equity and is expected to close by the end of 2020 subject to regulatory approvals; financial terms were not disclosed.

Simplicity Group Acquires Optima Financial & Insurance Services

March 8, 2022

Financial Services

The Simplicity Group has acquired San Rafael, California-based Optima Financial & Insurance Services, a life and annuity distribution firm founded in 2009. Jon Salomon and Greg Olson will join Simplicity as partners and continue to lead their office; Simplicity is a PE-backed platform sponsored by Lee Equity Partners.