Permira Invests in CommentSold

ZMC Makes Strategic Investment in CommentSold

November 11, 2019

Cloud & SaaS

Affiliates of private equity firm ZMC have made a strategic investment in CommentSold, a Huntsville-based provider of social commerce SaaS and managed services. The minority growth investment will support CommentSold's product, technology and service expansion while founder Brandon Kruse remains CEO; terms were not disclosed.

CommentSold Acquires Social Retail Success (SRS)

March 23, 2022

Data & Analytics

CommentSold, the Huntsville-based live and social commerce platform, has acquired Social Retail Success (SRS), an advanced business analytics suite designed for retailers on the CommentSold platform. The acquisition brings SRS founder Tim Gallagher into CommentSold as Director of Retail Strategy and adds enhanced BI and reporting capabilities to help merchants optimize sales, inventory and customer lifetime value.

CommentSold Acquires Vizzlie

January 5, 2022

E-Commerce

CommentSold, the live and social commerce platform based in Huntsville, Alabama, has acquired Vizzlie, a social media message customization and scheduling tool. The acquisition integrates Vizzlie’s post/comment scheduling and messaging templates into CommentSold’s platform to help SMB retailers automate and personalize marketing across Facebook and Instagram; Vizzlie CEO Ryan Barnard will join CommentSold in a senior leadership role. Terms were not disclosed.

Permira Acquires Squarespace

October 17, 2024

Cloud & SaaS

Permira has completed an all-cash acquisition of Squarespace, valuing the website-building and SMB-focused SaaS platform at approximately $7.2 billion and taking the company private. Squarespace founder and CEO Anthony Casalena rolled over a substantial majority of his equity and will remain CEO and chairman, while existing investors Accel and General Atlantic remain meaningful shareholders.

Permira Makes Minority Growth Investment in Versaterm

August 5, 2025

Software

Funds advised by Permira have made a strategic minority growth investment in Versaterm, a Banneker Partners portfolio company that provides public safety software. The investment will fund product and technology development, accelerate market expansion, and support Versaterm's AI-driven roadmap and M&A strategy.

Permira Acquires Majority Stake in Boats Group from Apax Partners

December 29, 2020

E-Commerce

A company backed by the Permira funds has agreed to acquire a majority stake in Boats Group from funds advised by Apax Partners. Boats Group, a Miami-based online classifieds marketplace and technology provider for the recreational marine industry (brands include YachtWorld, Boat Trader and boats.com), will partner with Permira to expand internationally and develop new products and services; financial terms were not disclosed.