Cortec Group Completes Growth Recapitalization of Pink Lily

November 2, 2021

Cortec Group (through an affiliated investment group led by Cortec Fund VII) completed a growth recapitalization of Pink Lily on November 16, 2021, with founders Tori and Chris Gerbig remaining significant owners and continuing to lead the company. The investment will support Pink Lily's continued e-commerce growth through marketing optimization, new product introductions, and investments in personnel and systems infrastructure.

Buyers
Cortec Group (Cortec Fund VII)
Targets
Pink Lily Holdings, LLC
Industry
E-Commerce
Location
Kentucky, United States
Transaction Type
Growth capital

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