Atlas Acquires Central Wealth Management

July 16, 2025

Atlas Financial Services (Atlas) has acquired Central Wealth Management (CWM), an RIA based in Madison, Wisconsin, bringing Atlas' assets under management to more than $230 million. CWM will operate under the Atlas brand with its Madison office retained; founder Eric Heiting will become President and Head of Wealth Management at Atlas as the firm expands its AI-driven wealth platform and mass-affluent offerings.

Buyers
Atlas Financial Services (Atlas)
Targets
Central Wealth Management (CWM)
Location
Wisconsin, United States
Transaction Type
Buyout

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