Backcountry Acquires Velotech
September 8, 2025
Backcountry, a specialty outdoor retailer headquartered in Park City, Utah, has acquired Velotech, a Portland-based e-commerce cycling retailer that operates BikeTiresDirect, Western Bikeworks, and TriSports. Velotech will continue operating its existing websites independently while Backcountry and Velotech plan to collaborate on product assortment, content, and fulfillment to expand Backcountry's presence in the U.S. cycling market.
- Buyers
- Backcountry
- Targets
- Velotech
- Industry
- Retail
- Location
- Oregon, United States
- Transaction Type
- Buyout
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