Cortec Group Completes Growth Recapitalization of Pink Lily
November 2, 2021
Cortec Group (through an affiliated investment group led by Cortec Fund VII) completed a growth recapitalization of Pink Lily on November 16, 2021, with founders Tori and Chris Gerbig remaining significant owners and continuing to lead the company. The investment will support Pink Lily's continued e-commerce growth through marketing optimization, new product introductions, and investments in personnel and systems infrastructure.
- Targets
- Pink Lily Holdings, LLC
- Industry
- E-Commerce
- Location
- Kentucky, United States
- Transaction Type
- Growth capital
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