Simplicity Group Acquires American Financial Network

Simplicity Group Acquires Advisors Financial Group

February 3, 2021

Insurance

Simplicity Group completed the acquisition of Advisors Financial Group, an independent life and annuity insurance distribution business, effective February 1, 2021. Greg Patterson joined Simplicity as a partner and shareholder as part of the deal; Advisors Financial Group will operate as part of Simplicity’s distribution platform (the 19th organization to join).

Simplicity Group Acquires Blue Ocean Financial Network

May 5, 2022

Financial Services

Simplicity Group, a Summit, New Jersey-based financial product distribution partnership, has acquired Northern California-based Blue Ocean Financial Network. Blue Ocean will transition to the Simplicity brand with co-founder Christopher Yen joining the Simplicity partnership and continuing to run day-to-day operations, expanding Simplicity’s distribution and underwriting capabilities in the Northern California market.

Simplicity Group Acquires Insurance Network America

June 15, 2021

Insurance

Simplicity Group announced the acquisition of Insurance Network America (INA), a longtime wholesaler of life insurance, annuities and small-group health insurance, with INA's founder Jerry Hartman transitioning into retirement and Lauri Beck becoming a partner and shareholder of Simplicity. INA will continue to operate from its Idaho and Minnesota offices while transitioning to the Simplicity brand and gaining access to broader product and distribution resources.

Simplicity Group Acquires Optima Financial & Insurance Services

March 8, 2022

Financial Services

The Simplicity Group has acquired San Rafael, California-based Optima Financial & Insurance Services, a life and annuity distribution firm founded in 2009. Jon Salomon and Greg Olson will join Simplicity as partners and continue to lead their office; Simplicity is a PE-backed platform sponsored by Lee Equity Partners.

Simplicity Group Acquires Financial Security Associates

May 2, 2022

Insurance

The Simplicity Group has acquired Financial Security Associates (FSA), a Raleigh, North Carolina-based firm specializing in life insurance, annuities and disability income. FSA will transition to the Simplicity brand and be led by Paige Blair as a partner, becoming the 34th distribution business to join Simplicity's partnership.

Simplicity Group Acquires Sinclair Financial Solutions

November 3, 2021

Financial Services

The Simplicity Group has acquired St. Louis-based Sinclair Financial Solutions, adding the holistic financial planning firm to its roster of partner distribution businesses. Owners Erin Sinclair and Donald Schneider will become partners with Simplicity and continue to serve clients under the Simplicity brand.