WPS Fresh Acquires Assets of G.O. Fresh

Cross Rapids Capital Acquires Wholesale Produce Supply LLC

October 29, 2021

Food & Beverage

An investor group led by Cross Rapids Capital L.P., with strategic partner The Baupost Group, has acquired Wholesale Produce Supply LLC from affiliates of Mill City Capital L.P. The transaction provides WPS with additional resources to accelerate organic and inorganic growth, broaden geographic reach, and expand its fresh-produce logistics and value-added service offerings.

Wholesale Produce Supply Acquires Bandwagon Brokerage

January 4, 2023

Food & Beverage

Wholesale Produce Supply LLC, a Cross Rapids Capital portfolio company, has acquired Bandwagon Brokerage LLC, a specialty produce distributor based in Vernon, California. The deal adds Bandwagon’s specialty fruits, vegetables and cold-chain capabilities to WPS’s core produce programs to broaden product offerings and customer reach across the U.S. and international markets.

FreshEdge Acquires Frontier Produce

July 25, 2024

Food & Beverage

FreshEdge, a Wind Point Partners-backed super-regional fresh food distributor, acquired Frontier Produce, a three-facility fresh produce distributor based in Oklahoma. The add-on expands FreshEdge's geographic footprint westward (complementing its KT Produce acquisition) and adds capacity to better serve restaurants, hotels, school systems and other foodservice customers across Oklahoma and southwest Missouri.

Fresh Produce Acquires Midwest Marketing

October 15, 2025

Marketing & Advertising

Fresh Produce, LLC, a regional marketing agency with offices in Sioux Falls and Rapid City, has purchased Midwest Marketing of Rapid City following owner Dawn Claymore's decision to retire. Midwest Marketing will continue to operate under its established brand and leadership—including President Megan Batteen—while Fresh Produce supports growth in the South Dakota market.

FreshEdge (Wind Point-backed) Acquires Western Sky Produce

July 18, 2024

Food & Beverage

FreshEdge, a Wind Point Partners–backed super-regional fresh food distributor, acquired Western Sky Produce, a Salinas, California–based fresh produce service provider. The acquisition strengthens FreshEdge's vertical integration and consolidated procurement, distribution and logistics capabilities and brings Western Sky's founders and team into the FreshEdge platform.

GrubMarket Acquires FreshGoGo

August 28, 2024

Food & Beverage

GrubMarket has acquired FreshGoGo, a Plainview, New York–based online Asian grocery and specialty food e-commerce platform. The deal brings FreshGoGo's cold-chain logistics, 50,000 sq. ft. warehouse, satellite dispatch centers and e-commerce platform into GrubMarket's foodtech ecosystem to strengthen its online grocery capabilities and reach into the Asian grocery market.