Gersh Acquires You First
December 3, 2024
The Gersh Agency (a Crestview Partners-backed agency) has acquired You First, a Madrid-based global sports and entertainment agency, doubling Gersh’s headcount to more than 600 and expanding its global footprint to roughly 22 offices across 14+ countries. The deal was financed with equity from existing shareholders and a new term loan arranged by Monroe Capital; You First CEO Juan Aísa will join Gersh's board and continue to run the business from Madrid.
- Buyers
- The Gersh Agency, Crestview Partners
- Targets
- You First
- Industry
- Media & Entertainment
- Location
- Madrid, Spain
- Transaction Type
- Buyout
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