Klarna Acquires HERO

July 9, 2021

On 9 July 2021, Klarna acquired HERO, a social shopping platform that connects online shoppers with in-store product experts. The acquisition brings HERO's technology and 100+ employees into Klarna to expand its shopping capabilities and introduce in-store-led, shoppable content to Klarna's global merchant and consumer base.

Buyers
Klarna
Targets
HERO
Industry
E-Commerce
Location
United Kingdom
Transaction Type
Buyout

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