Klarna Acquires HERO
July 9, 2021
On 9 July 2021, Klarna acquired HERO, a social shopping platform that connects online shoppers with in-store product experts. The acquisition brings HERO's technology and 100+ employees into Klarna to expand its shopping capabilities and introduce in-store-led, shoppable content to Klarna's global merchant and consumer base.
- Buyers
- Klarna
- Targets
- HERO
- Industry
- E-Commerce
- Location
- United Kingdom
- Transaction Type
- Buyout
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