Elastic Acquires Optimyze to Expand Continuous Profiling for Unified Observability

Episerver Acquires Optimizely

September 3, 2020

Cloud & SaaS

Episerver, a portfolio company of Insight Partners, acquired Optimizely to combine content, commerce and personalization capabilities with Optimizely's experimentation and optimization platform, creating an advanced digital experience platform. The transaction closed in October 2020 and brings Optimizely's ~1,500 employees and enterprise customer base into Episerver's expanded offering.

Optimove Acquires Graphyte and Earlier Acquired Kumulos to Bolster Personalization and Mobile Capabilities

July 13, 2022

Cloud & SaaS

Optimove, a CRM marketing and CDP provider, acquired London-based Graphyte — a real-time cloud personalization platform — and earlier purchased mobile messaging provider Kumulos to expand its real-time personalization and native mobile capabilities. The deals (combined purchase price undisclosed) strengthen Optimove's multichannel CRM platform by adding on-site recommendations and enhanced mobile messaging to enable deeper 1-to-1 personalization across web, email and mobile.

Embrace Acquires SpeedCurve to Bolster Web Performance and Observability

November 10, 2025

Cloud & SaaS

Embrace has acquired SpeedCurve to integrate deep web performance insights and synthetic monitoring into its user-focused observability platform. The deal expands Embrace's capabilities in web RUM and synthetic testing, giving customers unified visibility across web and mobile performance.

RELEX Solutions Acquires Optimity to Bolster Supply Chain Platform

January 3, 2024

Cloud & SaaS

RELEX Solutions has acquired Optimity to integrate Optimity’s production planning, scheduling and supply chain optimization capabilities into RELEX’s unified retail and supply chain planning platform. The deal expands RELEX’s upstream planning functionality for manufacturers and distributors, enabling customers to synchronize demand, supply, production and distribution planning on a single platform.

1E Acquires Exoprise

October 9, 2024

Cloud & SaaS

1E, a London-based Digital Employee Experience (DEX) platform provider, has acquired Exoprise, a provider of digital experience monitoring and application/network observability. The acquisition expands 1E’s observability and application experience management capabilities—bringing Exoprise’s RUM, synthetics and ISP/UC monitoring into the 1E platform to improve troubleshooting and user-centric performance insights for enterprise customers.

Accenture Acquires End-to-End Analytics

November 23, 2020

Data & Analytics

Accenture has agreed to acquire End-to-End Analytics, a Palo Alto–based analytics and data science consultancy with additional offices in Brazil. The acquisition brings more than 70 analytics professionals and specialized assets in supply chain, forecasting, pricing, marketing and customer analytics into Accenture's Applied Intelligence practice to expand its analytics, AI and data capabilities across the Americas.