Gersh Acquires You First

The Gersh Agency (a Crestview Partners-backed agency) has acquired You First, a Madrid-based global sports and entertainment agency, doubling Gersh’s headcount to more than 600 and expanding its global footprint to roughly 22 offices across 14+ countries. The deal was financed with equity from existing shareholders and a new term loan arranged by Monroe Capital; You First CEO Juan Aísa will join Gersh's board and continue to run the business from Madrid.