Gimbal Acquires Managed Media Business from UberMedia
January 7, 2019
Gimbal purchased the managed media business unit of Pasadena-based UberMedia, expanding Gimbal’s footprint and adding new accounts and active campaigns. The deal brings several experienced UberMedia sales and client strategy team members to Gimbal and enables the buyer to apply its identity-plus-location ad capabilities to the acquired book of business.
- Buyers
- Gimbal
- Targets
- UberMedia (managed media business)
- Sellers
- UberMedia
- Industry
- Media & Entertainment
- Location
- California, United States
- Transaction Type
- Divestiture
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