Goldman Sachs Alternatives Acquires Minority Stake in Excel Sports Management

November 1, 2025

Goldman Sachs Alternatives agreed to acquire a stake in Excel Sports Management, a New York-based sports agency, to support its next phase of international growth. The partnership will back expansion of Excel’s global presence across sports, media, and sponsorship, including investments in technology and data-driven capabilities. Shamrock Capital, which previously held a minority stake since 2020, will exit as part of the transaction; terms were not disclosed and the deal is subject to regulatory approvals.

Buyers
Goldman Sachs Alternatives
Targets
Excel Sports Management
Sellers
Shamrock Capital
Location
New York, United States
Transaction Type
Growth capital

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