Kingswood Capital Management and Performance Investment Partners Acquire The Vitamin Shoppe

May 20, 2025

Kingswood Capital Management, LP and Performance Investment Partners (PIP) completed their acquisition of The Vitamin Shoppe from Franchise Group, Inc. The deal positions the company for a new expansion era across omnichannel retail, including investments in digital marketing, e-commerce, private brands, and store fleet upgrades.

Buyers
Kingswood Capital Management, LP, Performance Investment Partners, LLC
Targets
The Vitamin Shoppe
Sellers
Franchise Group, Inc.
Industry
Retail
Location
New Jersey, United States
Transaction Type
Buyout

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