Aurora Capital Partners Acquires Grace Hill

Grace Hill Acquires HelloData

May 6, 2025

Data & Analytics

Grace Hill, a provider of technology-enabled performance solutions for real estate backed by Aurora Capital Partners, has acquired HelloData, an AI-driven market analysis platform for multifamily owners and operators. The deal brings HelloData's automated multifamily market analysis, financial underwriting and leasing-optimization tools into Grace Hill's product portfolio to expand data-driven capabilities for property managers, owners and brokers.

Aurora-Backed Grace Hill Acquires Edge2Learn and Ellis Partners in Management Solutions

December 6, 2022

Education

Grace Hill, a technology-enabled performance platform backed by Aurora Capital Partners, has acquired Edge2Learn and Ellis Partners in Management Solutions to expand its training, policy management, survey and mystery-shopping capabilities for the multifamily real estate industry. Financial terms were not disclosed; the deal is intended as an add-on to strengthen Grace Hill's employee and property intelligence platform and accelerate product innovation.

Grace Hill Acquires The Shadow Agency

July 24, 2024

Professional Services

Grace Hill, a provider of talent and performance management solutions for commercial and multifamily real estate and a portfolio company of Aurora Capital Partners, has acquired The Shadow Agency, a full-service mystery shopping firm. The deal brings The Shadow Agency's mystery shopping capabilities (video, in-person, phone, virtual and internet evaluations) and employees into Grace Hill to expand its customer experience and mystery shopping offerings for multifamily, home building and retail customers.

Grace Hill Acquires Realync

September 26, 2024

Cloud & SaaS

Grace Hill, a provider of technology-enabled performance solutions for commercial and multifamily real estate, has acquired Realync, a virtual touring and video communication platform for the multifamily industry. The acquisition (terms undisclosed) will integrate Realync's video and 360-degree tour technology into Grace Hill's training, performance, and analytics offerings to expand virtual leasing and resident communication capabilities.

Grace Hill Acquires Kingsley Associates

January 21, 2020

Real Estate

Grace Hill announced the acquisition of Kingsley Associates on January 21, 2020, combining Grace Hill’s talent performance and training solutions with Kingsley’s customer insights, survey and benchmarking capabilities for the real estate industry. The deal is intended to connect resident and tenant insights to team performance, enhancing Grace Hill’s offerings for multifamily and commercial property managers, owners, and investors.

Grace Hill Acquires Elizabeth Moreland Consulting, Inc.

March 23, 2021

Education

Grace Hill has acquired Elizabeth Moreland Consulting, Inc., a leading provider of Tax Credit and affordable housing compliance training and resources. The acquisition brings Moreland's library of online courses, compliance certifications, forms and educational content into Grace Hill's policy, training and assessment platform to enhance its talent management solutions for multifamily property operators.