Ferrero Group Acquires Wells Enterprises (Blue Bunny, Bomb Pop)
December 7, 2022
The Ferrero Group agreed to acquire Wells Enterprises, the family-owned maker of Blue Bunny, Bomb Pop, Halo Top and other ice cream brands, as part of Ferrero's strategic expansion into the ice cream category and North American market. Wells Enterprises will remain a stand-alone business with its Le Mars leadership and manufacturing footprint intact; terms were not disclosed and the transaction was expected to close in early 2023.
- Buyers
- Ferrero Group (Ferrero International S.A.)
- Targets
- Wells Enterprises
- Sellers
- Wells family, Wells Enterprises
- Industry
- Food & Beverage
- Location
- Iowa, United States
- Transaction Type
- Buyout
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