Ferrero Group Acquires Wells Enterprises (Blue Bunny, Bomb Pop)

December 7, 2022

The Ferrero Group agreed to acquire Wells Enterprises, the family-owned maker of Blue Bunny, Bomb Pop, Halo Top and other ice cream brands, as part of Ferrero's strategic expansion into the ice cream category and North American market. Wells Enterprises will remain a stand-alone business with its Le Mars leadership and manufacturing footprint intact; terms were not disclosed and the transaction was expected to close in early 2023.

Buyers
Ferrero Group (Ferrero International S.A.)
Targets
Wells Enterprises
Sellers
Wells family, Wells Enterprises
Industry
Food & Beverage
Location
Iowa, United States
Transaction Type
Buyout

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