MidEuropa Acquires Pigu and Combines It with Hobby Hall Group to Create Leading Baltic E‑Commerce Platform
March 31, 2021
MidEuropa has acquired a majority stake in UAB Pigu and completed a simultaneous acquisition and combination with Hobby Hall Group OÜ, creating a leading e-commerce and marketplace group operating across Lithuania, Latvia, Estonia and with a growing presence in Finland. MidEuropa will be the majority shareholder supported by MCI.Euroventures, while founding shareholders retain significant stakes; the combined group serves millions of registered customers and thousands of merchants on its proprietary marketplace.
- Buyers
- MidEuropa, MCI.Euroventures
- Targets
- UAB Pigu, Hobby Hall Group OÜ
- Sellers
- MCI.Techventures, Minority shareholders of UAB Pigu
- Industry
- E-Commerce
- Location
- Lithuania
- Transaction Type
- Buyout
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