MRM//McCann Acquires Optaros
December 4, 2014
MRM//McCann, the global customer-experience marketing agency within McCann Worldgroup/Interpublic Group, has acquired Optaros, a Boston-based digital eCommerce consulting and services provider founded in 2004. Optaros will operate as a unit within MRM//McCann, remaining headquartered in Boston and led by CEO Rob Willms, with the deal intended to expand MRM//McCann's e-commerce capabilities and integrated customer experience offerings.
- Buyers
- MRM//McCann, McCann Worldgroup (Interpublic Group)
- Targets
- Optaros, Inc.
- Industry
- E-Commerce
- Location
- Massachusetts, United States
- Transaction Type
- Buyout
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