Mars, Incorporated Acquires KIND North America
November 17, 2020
Mars, Incorporated announced the acquisition of KIND North America, bringing the business into the Mars Family of Companies and combining it with KIND International. Founder Daniel Lubetzky will retain an ongoing financial stake and the deal is intended to accelerate KIND's expansion across geographies and product categories as part of Mars' healthy snacking platform.
- Buyers
- Mars, Incorporated
- Targets
- KIND North America
- Sellers
- KIND North America
- Industry
- Food & Beverage
- Location
- New York, United States
- Transaction Type
- Buyout
Explore More
Related Acquisitions
-
KIND Healthy Snacks Acquires Creative Snacks Co.
October 15, 2019
Food & Beverage
KIND Healthy Snacks acquired Creative Snacks Co., a family-owned better-for-you snack manufacturer based in North Carolina. The deal expands KIND’s product portfolio with Creative Snacks’ award-winning clusters, trail mixes, granolas and pretzels and gives KIND access to Creative Snacks’ manufacturing capabilities and retail distribution.
-
Mars Acquires Kellanova
December 11, 2025
Food & Beverage
Mars, Incorporated has acquired Kellanova in an all-cash transaction valued at $35.9 billion ($83.50 per share). The deal brings Kellanova's snack and breakfast brands — including Pringles, Cheez-It and Pop-Tarts — into the Mars Snacking portfolio to expand Mars' global snacking scale, capabilities and product categories.
-
Mars, Incorporated Acquires Kevin's Natural Foods
July 5, 2023
Food & Beverage
Mars, Incorporated has signed an agreement to acquire Kevin's Natural Foods, a Modesto-based maker of chef-inspired sous-vide nutritious meals. Kevin's will operate as a standalone business within Mars Food & Nutrition; the deal includes the exit of minority investors TowerBrook Capital Partners and NewRoad Capital Partners and is expected to accelerate Kevin's product innovation and distribution reach.
-
MariMed Acquires Kind Therapeutics USA
April 27, 2022
Consumer Products
MariMed Inc. completed the acquisition of Kind Therapeutics U.S.A., LLC, a vertically integrated medical cannabis operator in Maryland. MariMed—an OTCQX-listed multi-state cannabis operator based in Norwood, Massachusetts—plans to expand Kind's cultivation canopy, add a GMP kitchen, and roll out new cannabis brands and products across the Maryland market.
-
Mars Acquires Trü Frü
December 19, 2022
Food & Beverage
Mars, Incorporated has signed an agreement to acquire Trü Frü, a better-for-you whole-fruit snacking brand, from its founders and management team. Trü Frü, headquartered in West Valley City, Utah with approximately 50 employees, will operate as a separate business within Mars to preserve its brand and will be led by current CEO Brian Neville; the transaction is expected to close in Q1 2023.
-
Kinder Morgan Acquires North American Natural Resources
August 11, 2022
Energy
Kinder Morgan, Inc. has closed the $135 million acquisition of North American Natural Resources, Inc. and its sister companies North American Biofuels, LLC and North American-Central, LLC, acquiring seven landfill gas-to-power facilities in Michigan and Kentucky. Kinder Morgan will evaluate converting up to four sites to renewable natural gas (RNG) with approximately $175 million of capital spend, expanding its RNG generation capacity and diversifying its renewables portfolio.
Track M&A activity that matters to you
Get real-time deal alerts, build buyer lists with AI, and access our full acquisition database. Start your free trial today.