GiddyUp and Ace Hardware Acquire The Grommet

September 15, 2022

GiddyUp, working with Ace Hardware, acquired the brand and assets of The Grommet to preserve the curated marketplace for makers and expand its global reach. The deal rescues the shuttered Somerville-based e-commerce curator and aims to amplify distribution and exposure for small-business makers through GiddyUp's marketing channels and Ace’s retail footprint.

Buyers
GiddyUp, Ace Hardware Corporation
Targets
The Grommet
Sellers
Ace Hardware Corporation
Industry
E-Commerce
Location
Massachusetts, United States
Transaction Type
Buyout

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