ITA Group Acquires HTK Limited

January 23, 2023

ITA Group, a global corporate engagement solutions provider, has acquired HTK Limited, a UK-based cloud SaaS provider of customer loyalty and engagement technology. The acquisition embeds HTK's Horizon platform and machine-learning capabilities into ITA's offerings to expand its data-driven loyalty, promotions and personalization capabilities for brand clients.

Buyers
ITA Group
Targets
HTK Limited
Industry
Cloud & SaaS
Location
England, United Kingdom
Transaction Type
Buyout

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