Qualtrics Acquires Press Ganey Forsta for $6.75 Billion

October 9, 2025

Qualtrics signed a definitive agreement to acquire Press Ganey Forsta for $6.75 billion, payable in a combination of cash and equity. The companies expect to combine Qualtrics’ AI-powered experience management platform with Press Ganey Forsta’s healthcare-focused data, benchmarking, and analytics expertise to create a more complete AI platform for customer, patient, employee, and market research.

Buyers
Qualtrics
Targets
Press Ganey Forsta
Industry
Cloud & SaaS
Location
Indiana, United States
Transaction Type
Buyout

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