Palmex and Benestar Brands Merge; Wind Point Majority, Highlander Retains Minority; Pretzilla Spun Out

December 11, 2023

Wind Point Partners’ portfolio company Palmex has merged with Highlander Partners’ portfolio company Benestar Brands to form a combined North American salty-snack platform, with Wind Point as the majority shareholder and Highlander retaining a significant minority stake. Pretzilla, Benestar’s pretzel bread business, was spun out as a standalone entity owned by Highlander and Pretzilla management; the combined business will be led by Jose Luis Prado and will operate eight facilities with more than 1,400 employees.

Buyers
Wind Point Partners, Highlander Partners
Targets
Benestar Brands, Palmex S. de R.L. de C.V.
Platforms
Palmex S. de R.L. de C.V.
Industry
Food & Beverage
Location
Illinois, United States
Transaction Type
Addon

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