Recurly Acquires Redfast and Prive to Expand Subscription Commerce and Engagement
May 7, 2025
Recurly announced the acquisitions of Redfast and Prive to integrate real-time subscriber engagement and Shopify-first ecommerce subscription capabilities into its subscription management platform. The deals expand Recurly's offering across billing, payments, analytics, personalization, and physical-goods subscription commerce to help customers improve retention and grow ecommerce subscription revenue.
- Buyers
- Recurly
- Targets
- Redfast, Prive
- Industry
- Cloud & SaaS
- Location
- United States
- Transaction Type
- Buyout
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